What is content exactly? Content is blogs, infographics, videos, emails, ebooks, social media updates, and the text on your website. Yep, content is everywhere. Which is why it’s so important to have a content marketing strategy that aligns your content with your core values and each of your audiences’ wants, needs, and unique, preferred ways of consuming content.
Creating useful, valuable content should be a priority for your business, regardless of its industry. If you care about your audience, content marketing is the best way to show them.